Absa cares for South Africa's communities and they believe that through caring for our neighbours, we develop a better appreciation for people and, in so doing, we are better able to understand and serve our customers. However, Absa recognises that social giving is not enough in its own right: for Corporate Social Investment to be truly effective and make an on-going and meaningful difference in the lives of underprivileged people and to the overall economic wellbeing of the country, it needs to be well-managed and underpinned by the driving principle of sustainability. For this reason, ABSA adopts an integrated sustainability approach that encompasses all the Group's stakeholders. This approach ensures the effective and balanced management of the company's economic, social and environmental relationships.
For more information about ABSA, visit www.absa.co.za.
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